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By Bill Flagg Everyone LOVES to save money or get a deal when making a purchase – and registering for an event is no different. Use pricing discounts to give your prospective registrants an opportunity to save on the registration fee. We’re not saying everybody, every time – pricing discounts are typically based on timing, volume, or type of registrant. Early-Birds Get the Discounts You’ve seen it or at least heard about it, but are you using one of the most popular and successful discount hooks – the Early-Bird Special? An early deadline creates urgency to get the registration done quickly before the discount expires on the date you set. In our experience, over 80% of registrants take advantage of early-bird pricing if the discount is compelling. For example $89 versus $109 or $389 versus $449. Be prepared though, inevitably the procrastinators will call after the deadline making their best plea to get the Early-Bird pricing. You’ll need to determine ahead of time if you want to be flexible or toe the line when you get these calls. It’s imperative, too, that you send your marketing materials at least one month in advance of the Early-Bird deadline to insure that you give people an adequate amount of lead time to register. The More the Better Volume discounts encourage people to promote your event to others. Offer a reduced fee – typically 10-15% off the full fee – for group registrations. Or, charge full price for the first three registrants and throw the fourth registration in for free. Membership Has Its Privileges Varying pricing by registrant type is another another popular form of discounting. Most common is a member and non-member rate where non-members pay a higher registration fee. This approach can also be extended to students, exhibitors or other groups at your event. The Golden Rule: Keep it Simple The easier a discount is to understand, the more likely people are to take action on them. So keep them simple. I sincerely hope this article makes your conference and event registration even more successful! Bill Flagg is the President of RegOnline Putting smiles on the faces of over 9,200 event-planning professionals worldwide because it is the easiest-to-use online event and conference registration system available. P.S. – If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eTips Article Source: http://EzineArticles.com/?expert=Bill_Flagg http://EzineArticles.com/?Registration-Forms:-How-to-Make-Them-Irresistible-with-Discounts&id=86579 no teletrak online signiture loans fast and easy pay day card no fax personal loans cashadvancenetwork payday loans

By Edwin Chavey In recent years, breakfast has become a luxury for the people of Iraq. Economic sanctions imposed by the U.N. in 1991 devastated the countrys day-to-day food supply. The much maligned oil-for-food program established in 1995 seemed to create more controversy than relief. The program was terminated in 2003 – the same year that Iraq was invaded by a U.S. led coalition. In 2006, traditional Iraqi breakfasts remain a rarely mentioned casualty of war. Under the regime of Saddam Hussein, breakfast had already been in danger. During the last five years of his rein, it was reported that 400,000 Iraqi children under the age of five died of malnutrition and disease. Beyond killing breakfast eaters, the regime was literally killing breakfast. Substantiated stories tell us that Saddam Hussein ordered the clearing of millions of date palms in an effort to root out snipers during the Iran-Iraq War. As youll see, dates are a very important part of the Iraqi breakfast experience. In this report, we concentrate on Iraqi breakfast as it was before foreign military intervention, as it still is when the ingredients are available, and as we hope it will resurface in the very near future. Until 1918, Iraq was known as Mesopotamia which translates to “land between rivers”. The Tigris and Euphrates rivers dissect the country and the Iraqi population is narrowly concentrated around an agricultural belt along these rivers. While Iraq receives relatively little rainfall, the soil around the rivers is well-suited to grow many crops important to breakfast including wheat, figs, dates, citrus fruits, melons, beans, onions and various herbs. Arid regions are of Iraq are better suited for growing barely, an important grain especially during times of drought. About 10% of Iraq is suitable for grazing livestock. Sheep and goat outnumber cattle, making sheep and goat milk (and cheeses) more common breakfast options than their cow-made counterpart. Buffalo milk and cheeses are also popular even though the number of buffalo in Iraq are dwarfed by the previously mention livestock. Approximately 95% of the Iraqi population is Muslim. Of those, 54 percent are Shi’ite, and 41 percent are Sunni. The main difference between the Shi’ite and Sunni sects is a conflicting belief regarding the rightful heirs to Muslim authority, a conflict which dates back to the early history of the Muslim religion. Despite the well-known hostility between the groups, they share similar Muslim beliefs, observe the same religious holidays and eat the same breakfasts. Until recently, a fair number of Jews called Iraq home. In fact, nearly one quarter of the population of Baghdad was Jewish during the 19th century. In 1948, the Iraqi Jewish community was estimated at 150,000. But that number has now dwindled to the low hundreds. While your average Muslim in Iraq may not be a fan of the Jews, they are quietly prone to enjoy Jewish-inspired cuisine and this is occasionally reflected at the breakfast table. Iraqi cuisine is strongly influenced by neighboring countries, Turkey and Iran. One food write generalized Iraqi meals as “a blend of standard Arabic cuisine with Persian influences and Turkish influence in the north. Breakfast in Iraq is typically a light meal. Egg dishes are fairly common. Breakfast cereals are not. Like many countries, Iraqs primary breakfast staple is bread. A flat bread known as khubz and an oval-shaped bread loaf called samoon are found individually or in tandem at most meals. At breakfast, bread is enjoyed with butter, jam, honey, cheese, Libna (yogurt with olive oil), date molasses, sesame paste and pretty much everything else available that you can put on bread or dip bread in. Bread also acts as key component in most breakfast recipes that are considered uniquely Iraqi. Gaymer (Sometimes Found as Geimer ) Gaymer is the word for very creamy, thick white cream made from buffalo milk. A familiar counterpart would be the better-known clotted cream. The most common use of this cream in Iraq is in a recipe called Gaymer Wa Dibis. In this dish, bread pieces are dipped into both gaymer and dibis (the Arabic word for the date syrup). Like many Iraqi breakfast favorites, Gaymer Wa Dibis is often enjoyed from communal trays, with fingers acting as the only utensils. Some Iraqis prefer honey to date syrup. Others might add candied apricot to their Gaymer Wa Dibis. There are even variations with yogurt, olives and cheeses replacing the traditional ingredients. Kahi A breakfast dish of Jewish Babylonian descent called Kahi is another favorite in Iraq. A relative of baklava, kahi consists of very thin folded layers of filo-style dough that is baked and then drenched with honey or a flavored sugar syrup called sheera (not to be confused with the breakfast porridge from India of the same name). Kahi is sometimes eaten with the above mentioned gaymer cream. In Iraq, its customary for the mother of a new bride to bring breakfast (usually Kahi) to the home of her new son-in-law the morning after the wedding. Bigilla In northern and central Iraq, beans play an important roll in breakfast. A traditional bean dish of Maltese descent called bigilla is popular as both a breakfast dish and a snack. The main ingredient of bigilla is a special type of broad beans called “ful ta girba”. The beans are soaked overnight and mixed with olive oil and other ingredients to form a paste or dip. Bigilla is almost always served with bread. A common breakfast variation is to serve the bigilla over torn pieces of bread with a fried egg on top. Ramadan Breakfast Muslim Iraqis celebrate Ramadan the entire ninth month of the Muslim year. During Ramadan, no food or water may be consumed from sunrise to sunset. Muslims believe fasting makes them stronger in their faith and helps them identify with the poor and hungry. Breakfast during Ramadan is called suhur and it must be eaten before dawn. Suhur usually consists of grains, seeds, dates, bananas, and other foods that are considered slow to digest since their next meal may as many as 16 hours away. Other Iraqi Breakfast Favorites A few other items you might find for breakfast in Iraq include pastries filled with dates, omelets and other egg dishes, candied oranges, rice topped with egg, chicken, various soups, bananas and melons. Bacon, sausage and ham are very rarely seen in Iraq as Muslims are forbidden by God to eat pork. The most popular breakfast drinks in Iraq are coffee and tea. Most Iraqis brew their coffee thick and bitter, and take it black. Tea is most often sweetened and served in small glasses. Fruit juices are also popular. The following Iraqi Breakfast Recipes are available at Mr Breakfast.com: – Makhlama bil Sbenagh (Iraqi Spinach Omelet) – Sheera (Date Syrup) – Gaymer Wa Dibis (Buffalo Cream & Date Syrup) – Kahi (Breakfast Pastry) – Bigilla (Breakfast Bean Paste) If youd ever like to make these Iraqi dishes for a friend, you may want to tell that friend about a great Iraqi custom: It is not fit to return the neighbor’s dish empty. From sharing breakfast from communal trays to making sure no good breakfast deed goes unrewarded, the tradition of breakfast in Iraq should show us that most Iraqis are decent people. Editorial By Mr Breakfast The Iraqi people may not like us too much sometimes. They may see American men as gluttons and American women as sluts. But you know what? When Im in a bad mood, sometimes I see the world that way too. A lot of Westerners generalize the Iraqi people as the enemy. Thats what you do when youre dragged into war. But we have to remember that in the end, were all just people we all go to sleep at night and we all get up in the morning. And through it all, when we wake, the first thing our bodies crave is not democracy, religious solidarity or blood its breakfast one meal one important way that we might find that its better to learn about cultures and possibly even respect them, before we blindly consider them weird or immoral and denounce them. May breakfast bring our nations closer together as it does our families. Amen (The same closing for both Christian and Muslim prayer, although in Iraq it is often spelled Aameen and spoken with rolling gargle sound after the first syllable). Mr Breakfast is the world’s undisputed #1 expert on breakfast. The Klark Kent to Mr Breakfast’s Superman is Eddy Chavey, an accomplished author and a graduate of the Los Angeles New School Of Cooking. For more, please visit http://www.mrbreakfast.com Article Source: http://EzineArticles.com/?expert=Edwin_Chavey http://EzineArticles.com/?Breakfast-In-Iraq&id=225083 sunbank secured personal loans fast cash personal loans cit personal loans magnum payday loans

By Christian N A free romantic e-card can be sent to a loved one via email through a free romantic e-card generation service that allows a sender to formulate the message and animation of the e-card. Free romantic e-cards are a wonderful and thoughtful way to express love between spouses. A free romantic e-card can be sent on the pretense of a birthday, anniversary or just as a thoughtful reminder of love for one another. Those that are interested in utilizing the benefits a free romantic e-card has to offer can locate an online free romantic e-card company by simply typing in some keywords onto an Internet search engine, and viewing the results. There are a plethora of companies offering free romantic e-cards for spouses. These free romantic e-cards have an upgrade option of personalization or the ability to submit a personally created poem or message. An important benefit of free romantic e-cards is their speediness of delivery. As fast as a person can send and receive an email, dictates how fast the recipient will receive their e-card. Once the recipient receives the email, they may be able to open the free romantic e-card directly or they may be forwarded to the company website for viewing. Once the recipient is directed to the website, they can view the free romantic e-card, and create a reply, or they can opt to purchase one of the many products for display on the website. Offering free romantic e-cards is a marketing effort to get a viewer to a website by use of a free product. This type of marketing and advertising works very well. Senders can upgrade the free romantic e-card by paying a small fee for inventory selection. The more creative and personalized the free romantic e-card is, the more costly it will become. Those that prefer to utilize the free options are welcome to do so. Free romantic e-cards can be forwarded to others over and over again. A free romantic e-card company will have tremendous files of all occasion clip art to encourage creativity. When the option of standing in the card isle at a store, paying $3-$6 for a card, and furnishing a stamp just to mail a romantic greeting card to a loved one that will not arrive for days, sounds unappealing, it is time to utilize technology. Advances in technology have made it possible to send free romantic e-cards quickly, efficiently, and cost effectively. For more information about free romantic e-card, visit: http://www.christianet.com/christianecards/ http://www.christianet.com/christianecards/romance/ http://www.christianet.com/ Article Source: http://EzineArticles.com/?expert=Christian_N http://EzineArticles.com/?Free-Romantic-E-Card-and-Free-Romantic-E-Cards&id=71806 personal loans low credit score unsecured business loan or grant construction loans online advance america cash loans

By Takuya Hikichi Have you ever heard Buyers Are Liars? Sales people say this when they observe customers behave opposite of what they hear they want and call their customers liars. People talk about ideal reasons of why they want certain results. But you know these reasons do not always consistently result with how people actually behave. For example, before you met your spouse, you had different ideas about whom you wanted to marry, etc. Its because people buy based on emotion instead of logic. They buy things because they want to see certain outcome, result and experience and most of us buyers cannot describe well about what we exactly want. Two examples of when buyers lie; 1. Even when people say, I know exactly what I want, they are not always telling the truth. Because truth lies in what they want to experience, what outcome they anticipate, and most importantly what kind of result they need. They are not buying products or services, but they are looking for certain outcome. 2. Even when an engineer says, I research before I buy anything because I am analytical, it simply means, I dont want to make another mistake. You might also might heard of these phrases, Stories Sell, Facts Tell. Sharing stories becomes especially effective when you need to overcome credibility. Businesses use testimonials to build credibility. It works because when someone talks about your business, its easier to believe it than when you talk anything about yourself. If you can give specific examples, using actual stories, your customers become less skeptical about what your business presents. Instead of listening to what customers say, observe what specific outcome they need to experience and what problem they need to solve. Do buyers lie? They want to tell the truth, its just people normally are not very articulate and you need to bear with it because even you become like all other buyers when you buy anything. Takuya Hikichi offers daily marketing tips for small business owners. Visit Buyers Are Really Liars for more detail. Article Source: http://EzineArticles.com/?expert=Takuya_Hikichi http://EzineArticles.com/?Buyers-Are-Really-Liars&id=315149 arrowhead payday loan online paycheck calculator fast cash in virginia education minnesota short term loans

By Tim Grimsley Hoodia Gordonii is the newest in a long line of weight loss supplements to hit the market. This new competitor seems to have what it takes to compete for the title as weight loss king. Hooddia Gordonii is a cactus found in Africa, it has been eaten by the bushmen for thousands of years as a way to silence hunger pangs. These bushmen often go on hunting trips that last several days, while on these trips it is common for them to supplement their diets with Hoodia Gordonii. Recently Hoodia hit the mainstream when Herbalists discover the powerful effects it had on appetite suppression. Hoodia Gordonii has the ability to completely suppress your appetite. In a recent study lab rats would not eat for days while being given the supplement. The rats had full access to food the entire time but, the Hoodia fooled them into thinking they were full. Hoodia works by fooling the brain into thinking you are full regardless of whether you have eaten or not. The active compound in Hoodia works much like glucose when you have eaten a meal but, the ingredient in Hoodia is 10,000 times stronger than glucose. If you are considering weight loss, consider looking into Hoodia Gordonii Continue Article Source: http://EzineArticles.com/?expert=Tim_Grimsley http://EzineArticles.com/?Hoodia-Gordonii-The-Star-Cactus&id=248765 bad credit student loan offers no credit check apartments in northern virginia no fax payday advances direct lender payday loans

By Naresh Belliyappa Losing weight is a major preoccupation among teens, not least because they are bombarded almost every waking moment of their lives with images of celebrities, many not much older than themselves, with sleek, well groomed and extremely slender bodies. At a time of physical and emotional turmoil, the last thing that a teen needs is the added pressure of not conforming to accepted standards of beauty. Sadly, society in general has deemed the overweight as the new “social outcasts”, who are seen as figures of scorn at whom it is alright to poke fun, to bully and to ignore. Small wonder then that most of today’s teens have learnt to view their bodies with distrust and apprehension. The increasing consumption of fast food, lack of safe and well equipped sports clubs for the public and easy access to online video and computer games contribute to the rising level of obesity in the young. If you are a parent who has an obese or overweight teen and you want to help him or her lose weight safely and effectively, here are some ideas that can help accomplish your goal: 1. Help your child come to a decision: The first thing that you can do is to talk to your child. As a caring parent, you may have noticed changes in behaviour, indicating loss of confidence, frequent desire for reassurance especially about his/her appearance, reluctance to eat in front of others, skipping meals etc. However concerned you are, try not to let your teen sense your worry as that could make the situation even more stressful. Approach the subject with tact, be understanding of his/her feelings – even if you do not share them – and with patience, as your teen may not initially be very receptive to your overtures. Suggestions should be offered as just that; your teenager has to make the final decision. Realising that you understand that the matter is of importance to him/her and that you plan to stand by your child all the way will encourage your teen to take a decision on what to do next. Once you and your child have made a decision, start framing a plan on how to lose weight effectively, safely, and in a healthy manner. 2. Change your eating and exercising patterns: If you really want to help your child lose weight, you should try formulating an eating and exercise plan that can help him or her lose weight effectively. One way of losing weight safely is to have the last meal of the day before 7pm. If your child feels hungry later in the night, he/she can snack on a fruit or a glass of low fat milk. Instead of a blanket ban on fast foods that teens love so much, reduce the number of times they eat it and combine it with healthy foods like salads and fruit. Replace all crisps, fizzy drinks and other foods laden with fat and preservatives with nutritious and tasty snacks that are available in most supermarkets. The effect of reducing intake of fat, sugar and starchy foods will be noticeable within a few short months. Vary the exercise routines so that they do not get boring. Incorporate a regimen of walking every day for at least half an hour. As stamina increases, you could combine brisk walking with jogging for a longer period of time 3. Use non-professional weight loss programs: Today, there are two weight loss programs that most experts recommend: the TOPS or Take Off Pounds Sensibly which is a self-help club that encourages parent-child participation and Weight Watchers. Statistics say that most people who enroll in these programs drop out even before the program ends, so it is very important for parents to encourage their children so they won’t give up easily. 4. Take help from professionals and experts: Cognitive Behavioral Therapy (CBT) is based on the idea that how we think (cognition), how we feel (emotion) and how we act (behavior) are all interconnected. Specifically, our thoughts determine our feelings and our behavior. Therefore, negative – and unrealistic – thoughts can cause us distress and result in problems. Cognitive behavioral treatment has been shown to be the most effective treatment for weight loss. It is different from other weight loss programs because it combines effective weight loss treatment with lifestyle change and skills-building to prevent weight regain and to improve self-esteem well beyond the end of treatment. Since obesity is one of the major problems of teenagers, more and more psychologists offer Cognitive Therapy to help them lose weight. 5. Send your child to residential weight loss camps: Losing weight can be a traumatic experience for your child. Giving him or her a fresh new environment in which to start can help a lot. Today, there are many weight loss camps created specifically for those children who would want to lose weight away from familiar surroundings. The knowledge that there are no well meaning friends and relatives constantly monitoring him/her, being in the company of other children who share their concerns and experiences as well as supportive but impartial professional trainers help to make the early tough days easier to bear and provides the motivation to stick with the program. You can help your teen by finding a safe and clinically appropriate environment that can help her or him focus on losing weight. No matter how hard parents try to instill self confidence and self worth in their children, there will always be a chance that their teenager will succumb to feelings of self-denigration brought about by the mistaken belief that their body shape does not fit current acceptable shapes. All one can do in such a situation is help the child accept the fact that very few are born perfect, encourage the development of other facets of his/her personality and if there really is a problem with weight, guide the child to achieve the appropriate weight in a healthy and safe manner. Wondering how to get your kids to eat healthily? Make use of the free recipes in Healthy Salad Recipes and even the fussiest child will be begging for more. Special Report on the dangers of weight loss products included as Free Bonus. For more e-books and articles ranging from parenting to web designing, visit http://www.ebookmall4U.co.uk. Article Source: http://EzineArticles.com/?expert=Naresh_Belliyappa http://EzineArticles.com/?5-Ways-to-Help-Your-Teen-Lose-Weight&id=456972 paycheck to paycheck hard money lender any position personal loans low credit score same day unsecured loans

By Alexander Gordon As corporations increasing their global net, implementing netting and re-invoicing techniques is becoming a necessity. It saves the companies involved in transactions from different parts of the world, significant costs related to conversion of the currencies into their own. In case of small companies with just one or two subsidiaries in different nations, the transactions are simple, even when they pay the parent in their local currencies. However, many companies are expanding their global presence and setting up subsidiaries across the globe for marketing, selling, procuring of raw material and product development benefits. These subsidiaries pay their parent and its other subsidiary transaction money in their local currencies, which the receiver converts to its own. The conversion entails significant wire exchange charges, which can reduce significantly by using netting and re-invoicing techniques. What is netting? It is a tactics that multinational use to consolidate fund flows between its subsidiaries across the globe and itself to enable efficient cash management. There are two types of netting Bilateral netting and multilateral netting. Bilateral netting involves netting several transactions among two of the companys subsidiaries such that the net balance that is calculated and transferred periodically. Multilateral netting works similarly, however, involves multiple subsidiaries. Both these netting forms minimize the number and frequency of the transactions between the parent and its subsidiaries and enable better management of risks related to foreign currencies. Netting mechanisms facilitate the companies to use leading and lagging devices efficiently; these devices ensure payments before schedule (leading) or after schedule (lagging), ensuring smooth transactions. In the event of currency depreciation (relative to the receivers currency), leading yields benefits and in the event of its appreciation, lagging. By implementing adequate netting mechanisms the companies can also improve their cash flows, as the mechanism necessitate proper planning of funds. What is Re-Invoicing? Re-invoicing refers to the process of managing risks related to foreign currency by setting up of a subsidiary. Such a process necessitates a company to establish a subsidiary, so that it purchases goods from a subsidiary based in another country and resells the goods to another subsidiary that imports such goods. The payment in such a case passes through a re-invoicing centre that manages the funds from both the units. Such a process enables better management of the foreign currency and reduces the parent company from fluctuation in the currency rates. The process also improves the companys liquidity profile by using leading and lagging modes of payment. It is also efficient in getting the company economies of scale, as the company trades in large chunks of foreign funds and therefore obtains cheaper foreign exchange rates. Besides re-invoicing, there is internal factoring technique that similar to that of re-invoicing but buys the exporting units receivable account. Alexander Gordon is a writer for http://www.smallbusinessconsulting.com – The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business. Business Owners all across the country are joining “The Community of Small Business Owners to receive and provide strategies, insight, tips, support and more on starting, managing, growing, and selling their businesses. As a member, you will have access to true Millionaire Business Owners who will provide strategies and tips from their real-life experiences. Article Source: http://EzineArticles.com/?expert=Alexander_Gordon http://EzineArticles.com/?Cash-Management:-The-Global-Need-For-Netting-And-Re-Invoicing&id=378031 payday loans encinitas california bad credit mortgage lender payday advance no telecheck cash loan bad credit

By Tom Oki Here is a step by step guide on writing a winning sales letter. Follow these procedures and you will have a letter that will boost your sales, no matter what you are selling. Step 1: Start with a strong headline The headline is the most important aspect of the letter, and it must be in bold, large, eye-catching print. It must also be compelling enough to make the reader continue reading. Write at least 50 headlines, show them to colleagues, and pick the one that seems strongest. Step 2: Write the copy Work on the body of the letter, and make it personal and friendly, as if you are talking to a good friend. Include a good story in the copy. This is very important. Everyone loves a good story, and this is the perfect way to draw the reader in. If you are writing a letter for an acne product, talk about how you once had really bad acne and were embarassed to go to social events, etc. or whatever. Step 3: Create at least 1 or 2 bulleted lists People read bullet points. So make a list of the main benefits of your product, and create your list. Emphasize how the product will benefit the buyer, (do not just list features). Include this list in the main copy to break up the text and create variety. Step 4: Use testimonial boxes Gather testimonials for your product. You can do this by offering the product for free to a number of people, in return for their feedback. Then put these testimonials in colored boxes, and sprinkle them in over the body of the text. Testimonials are very powerful and lend credibility to your claims. Step 5: At the end, slap on a guarantee People love guarantees, and they have been shown to increase the number of sales. The best ones are 60 or 90-day money back guarantees. Step 6: Create urgency and a call to action This should also come toward the end. Tell the reader you only have 100 copies left of your book, or whatever. You must include something that compels the reader to buy now, not next week. Step 7: Include FREE bonuses Everyone loves getting more than what they paid for. Include at least 2 or 3 bonuses at the end, and make sure they are valuable things that somebody would normally pay money for. That’s it! Make sure you reread the letter, get feedback, and check all grammar and spelling. Writing a good sales letter is a skill and your first few attempts might not produce the best results. Keep improving your sales letter, and test different versions to see if you can improve the response rate (this is called split-testing). And finally, read lots of sales letters written by other people. Save the ones that are so good they got you to buy. The best way to learn is to dissect what the pros are doing. This article was written by Tom Oki, editor of a premiere business opportunity site, business-reviews.com, where you can read the full article on sales letter tips. Article Source: http://EzineArticles.com/?expert=Tom_Oki http://EzineArticles.com/?How-to-Write-a-Sales-Letter&id=404487 hard money loans new jersey free money to pay off nursing school student loans homemade payday dessert corpus christi bad credit used car loan

By Bette Daoust, Ph.D. When I started my first marketing job I was asked to prepare a flyer and have it delivered to all the homes and businesses in the area. The company would then track the response rate and see if this number matched the norm for this type of marketing campaign. However, they measured the success by the number of sales from the campaign rather than the number of responses. In fact, they had no idea how many people responded but they did know how many people bought. When they dropped the campaign, the reasons were all wrong. They did not have a problem with response, they had a problem with converting responses to actual sales. The measurement tool they used did not fit the situation. They measured based on what the sales department did with the responses and not how effective their marketing tactics actually were working. Sound familiar? I have had many marketing experiences since that time but it seems that most companies I worked for are all doing the same thing and I mean the exact same thing! The results tend to fall into the same patterns just like using a cookie cutter to create each campaign. If the results are good, there is no real reason to change it but what if you could improve the odds and improve on the results at the same time? This is only possible if you do not commit the 7 deadly sins of marketing. SIN #1 – Relying on what works for others . By thinking what works for your competition will also work for you may have some truth in it but you are setting a trap for your company. By relying on someone else’s successful campaigns you are not doing a thorough enough job. It may work in the short term but in the long term you will not be able to make quick changes because of the lack of knowledge. The knowledge you will be lacking is what was actually tested to make the campaign successful, you may not know the demographics in enough detail even though your product may be very similar. SIN #2 – Assuming your product will be in demand and needed by your audience. Never make assumption about what your audience will want. They are not exactly like you and they have difference needs and interests. Yes, you can create a new market but that takes time and a lot of effort. You need to gather proof that there is a need for your product. This can be accomplished through surveys, doing test samples, interviews, and such. Don’t waste your money on developing a marketing campaign if you are not sure if there is really a market for your product. SIN #3 – Not defining the target audience in enough detail. Audiences should be narrowly defined to maximize the spending for marketing. Audience details would ideally include (but not limited to) demographics (age, gender, income, number of children, etc.), psychographics (lifestyles, spending habits, sports interests, hobbies, etc.), and geographics (location details such as neighborhood, city, county, state, etc.). If you can pinpoint your audience, you will likely see an increase in the results for your campaign. SIN #4 – Creating a market for your product after the product has been developed. You may think of this as not the function of the marketing department, nothing could be further from the truth. Marketing needs to be the first line of defense before a product is developed. Marketing needs to do the research to make sure there is a market for the product long before it comes off the drawing board and into production. Spend dollars on feeling out the marketplace as to needs and wants and then develop only those products that people will buy. SIN #5 – Spending the entire marketing budget on one or two tactics. If you spend all of your marketing dollars on developing a brochure to mail out, you will only get the response rate from a direct mail campaign. You should always test several tactics to find which ones work and then choose the ones where the response rate is the greatest. Often companies simply develop one type of marketing collateral and so with it without thinking about other tactics that may outperform the current one. You should be constantly testing tactics and if the budget permits, using more than one tactic at a time. SIN #6 – Not paying attention to seasons or holidays. Too often organizations do not appropriate plan their campaigns for seasons or holidays. I have seen very expensive campaigns fail because it was executed over a long weekend. People were busy spending elsewhere and did not pay attention to the campaign (which was dated for that weekend). The marketing department (which may just be you) should have a calendar marked with special occasions, holidays, and anything that will have an effect on response rates. You absolutely must know in advance so you are not wasting your marketing dollars. SIN #7 – Thinking you know everything about marketing. Be careful not to fall into the trap that you everything you need to know about how certain marketing campaigns are put together. Yes, you may know a great deal, but times, methods, response rates, and people change over time. You need to spend time keeping abreast of the latest developments in marketing and product development. There are plenty of free publications through organizations such as tradepub.com to help you be on top of your game. personal guarantor of business loan credit bureau fast hard money direct lender cmg payday loans same day unsecured loan

By Paul R Snell You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it — your definitions. If you don’t, you will. Just get on the road. That’s all you have to to do. Begin the journey. It will be for you a joyous one, but also terrifying at times, not much different than a roller coaster. You will find your way. I AM is with you. And the power of I AM is in you, if you want to access I AM. And of course you do. So let’s get it done. Let’s create Links from highest to lowest. No. 3 is your end and goal. It doesn’t belong to you. It belongs to another, but you belong there because you have I AM in you and you are a part of Being Itself. I AM adores you. You can count on that. You adore yourself, don’t you? If not, it may be because you do not know who or whatIS at the very core of your being. (3) IAM.com (2) YOUARE.com (1) YourHighestandYourBest.com The highest Domain above (3)belongs to another. It has been purchased a long time ago. Plato discovered the owner 500 years before Jesus. Moses discovered the owner 500 years before Plato. Einstein, though not a practicing Jew, was a frequent visitor in I AM’s palace. He knew he was welcome there always and made himself at home. Einstein was very daring. I AM loves Daring People, but S/HE urges them to be careful. The Giant is asleep, but S/HE always has one eye barely open so that S/HE can protect the Daring Person from disaster, not because S/HE is mean, selfish, or protective of HIS/HER property. Unlike most people, Einstein used his Imagination, and he also knew what he wanted. I AM was so impressed, S/HE gave it to him. This is what people still do in the near East. They know how to practice and honor hospitality. And Einstein, BEING hospitable himself, gave it to us… E=MCsquared.com This is a link to whatever YOU want it to be. I choose it as a link in service of the great I AM. What you do with it is your business. After all, it’s yours and I can’t take it away from you, nor can anyone else. It is a veritable gift from the great I AM, if you want it. This is whatIS in you and me both. I AM put it there. This is what it means to be created in the Image of God – the WILL and its power. This is the Goose that laid the Golden Eggs, if you want it to be. If you are a vegetarian, you may want your Eggs to be made out of pure spinach. If you are the typical Network Marketer, Gold will do. Whatever you want, whatever you will – IS. Do you believe this? If not, why not? Notice the Domains above. They represent a Trinity of Power. If they are linked, as they should be linked, when you click on one, you will arrive at the other. You may notice also – they arein count down mode. Are you? Domains (2) and (1) above represent YOU. You can isolate yourself from Domain (3) if you want to and go it on your own. I AM’s feelings will be hurt, but S/He will get over it. Will you? Why do you want to separate yourself from your true source of power? I AM is not the same as your own earthly father and mother, but they are — your earthly father and mother — the deck of cards I AM dealt you. Make the best of the deck of cards in your hands. In finding yourself, you will find both I AM, your earthly father and mother, your spouse, if you are one, and your own children, if you have any. YOU now have the opportunity to be a family, a true family. And there is power, vast power, in a family. This is or can be your Destiny. This Destiny can be represented as follows: theKingdomofIAM.com What we want to do now is to make the best of what we have and to become FULLY ALIVE, as much as possible, as Time and this earth will allow. The other will follow as our reward. But we do not have to wait for permission to take the initiative. It is in our power to do so now – if you want to, if you WILL. Do you? Here’s something we can do – if you want to. We might as well have some fun. Let’s fashion an Atomic Bomb – A Weapon of Mass Instruction and let’s use it to get you moving and to enlist your customers. Let’s blast our way into BEING and into becoming FULLY ALIVE. Let’s vaporize the obstacles that are all around us and in us, and let’s reach out to other people with the Good News that they have this very same power and possibility in themselves as well. Oh yes we can, if we want to. Do we want to? Of course we do! The Instruction Manual is next – Meaning and Marketing – The Trigger. Resources: The best way to read this article is in sequence with the other articles in this series under “Meaning and Marketing”: (1) The Hurricane; (2) The Eye of the Storm; (3) The Will; (4) The Links; (5) The Trigger Bean Stock: A Groovy New Spin on Jack and the Bean Stalk Manufactured by Children’s Group The Bible, The Gospel of John, Chapter 8:58 The Bible, Hebrews, Chapter 13:2 Paul Snell lives with his wife, Jean, and younger son, Steven, and their dog Blackie in Lexington, NC. He is a former minister in the Presbyterian Church USA and has been in Network Marketing full time since 2002. Paul, at the age of 61, has recently been diagnosed as Bi-Polar with A.D.D. as a minor component. He, with the encouragement of his great mentors at the Power Shift Loop, is an advocate for the treatment of mental illnesses — all kinds, including substance abuse. 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